Trump joined Triller himself and posted his first video on August 15, 2020. The discussions surrounding TikTok’s potential ban in the United States caused popular TikTok stars, including Charli D’Amelio and her family, to join Triller. Following this order and news of possible purchases of TikTok’s American operations by companies such as Oracle, Triller jumped from number 198 to number one in the App Store in the U.S., while TikTok dropped down to number three. The Trump administration stated that TikTok had until Novemto assure the administration that the app did not pose any national security threats to the U.S. president Donald Trump signed an executive order which threatened to ban TikTok from operating within the United States, citing threats to national security, unless it was sold by ByteDance. In July 2020, Triller sued ByteDance, the Chinese parent company of TikTok, for infringing patents relating to video editing. Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight. On June 29, 2020, Government of India banned TikTok, among other apps stating that they were "prejudicial to sovereignty and integrity" of India. It is headquartered in Los Angeles, California, and is currently led by President and CEO Mike Lu.
In 2019, Ryan Kavanaugh's Proxima Media made a majority investment. In 2016, the app was converted into a social networking service by allowing users to follow each other and share their videos publicly. They later launched Triller Famous, a page within the app that featured curated selections of user videos. The app was originally positioned as a video editor, using artificial intelligence to automatically edit distinct clips into music videos. Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin.